We build campaign data infrastructure for campaigns anywhere in the country: voter file management, PDI administration, reporting architecture, and staff training that turn raw voter file data into real-time field intelligence. Our track record includes over a decade of experience across California legislative, statewide, and school board races, on both the independent expenditure and direct candidate sides.
Our whole practice is built on a simple observation: most organizations do not have a technology problem, they have a decision problem. Nowhere is that more true than on a campaign. The voter file exists. The field program is running. The question is whether the data reaches the campaign manager in time, in a form they can act on, before the next day's doors and calls are set. We build the infrastructure that closes that gap under live-campaign conditions.
Race details are kept confidential by design. The regions, race types, and roles below reflect our documented California track record, though the systems and approach work the same for campaigns anywhere in the country.
| Region | Race Types | Role | Scope |
|---|---|---|---|
| Los Angeles Metro (San Fernando Valley, East LA, Westside) | State Assembly, State Senate, School Board | Direct & IE | Majority-Latino and majority-minority districts requiring multilingual targeting, alongside high-income, high-turnout districts. Primary and runoff targeting, precinct-level GOTV, daily field reporting. |
| East Bay (Alameda County) | State Assembly | Direct | Majority-minority district with complex multilingual targeting needs. Voter file management and precinct-level reporting. |
| Central Coast (Santa Barbara / San Luis Obispo) | State Assembly | IE | Geographically split two-county district with distinct voter profiles. Cross-county reporting systems. |
| North Bay (Marin / Sonoma / Napa) | State Senate | Direct | High-turnout, highly educated Democratic primary electorate. Precision primary targeting. |
| Sacramento Region | State Senate | IE | Hybrid suburban and urban district. Coordination between IE and direct candidate data operations. |
None of this is state-specific. Voter files, PDI, and field reporting follow the same fundamentals in every state. If your race is outside California, we stand up the same infrastructure against your data, your file, and your rules.
Voter file builds, list maintenance, universe creation, and PDI configuration across multiple simultaneous campaigns, including canvassing turf, phone banking universes, and digital targeting lists.
Precinct- and district-level dashboards that translate raw field contact data into daily decisions for campaign managers and IE leadership, including field penetration, contact rates, and GOTV performance tracking.
Experience on both sides of the legal firewall, maintaining clean data separation between independent expenditure and direct candidate operations while each side runs on sound data.
Data infrastructure across multiple legislative races in the same cycle, including voter file coordination, reporting alignment, and cross-district resource prioritization.
Keeping data systems functioning mid-campaign: PDI troubleshooting, voter file refresh coordination, data hygiene, and mid-cycle corrections.
Training field staff, regional data directors, and campaign managers on voter file tools, PDI, and reporting systems so teams can actually use the infrastructure.
Voter file build, universe definitions, and reporting stack configured at the start of an engagement, not invented mid-cycle.
Next-morning decision infrastructure for the campaign manager and field director. Yesterday's contacts shape today's targets.
Staff trained on the tools so the infrastructure keeps working when we are not in the room.
Tell us where your data operation stands. We will be honest about whether and how we can help.
Start a Conversation